Product Development: Roadmap to Reality - Educational Lunch & Learn

GMA Educational Series: 

Product Development: Roadmap to Reality  

Are you seeking a more in-depth understanding of the A-to-Z product development process? Do you know how to take an idea from planning to patenting, prototyping, sourcing, and bringing to market? 

Sign up for this all-NEW GMA Lunch & Learn on March 19 with a panel of product development experts featuring Russ Dunlap (Taylor English), Kriston Sellier (id8), and Kevin Roman (PaliProto 3D Printing). This "From the Trenches" discussion will simplify the product development lifecycle from patents to prototyping to go-to-market.  

All three panelists will answer questions and present behind-the-scenes stories about their expertise. Bring your questions and curiosity for what promises to be a fascinating discussion. 

What You’ll Get Out of the Event:

• Learning the main phases/steps of product development.

• Identifying and understanding your market early and how it is critical to form, function, and branding. 

• The reasons for physical prototypes and their different types and functions.  

• How a solid marketing plan can help you with customer testing and feedback. 

• Identifying what intellectual property rights you may have in your product and how best to protect them with design and/or utility patents, trade secrets, trademarks, etc.

• Flexible, iterative development strategies and their importance to successful product launches. 

• Understanding timelines, costs, and budgets in nonlinear development processes. 

• The legal pitfalls when undergoing a product development process, such as actions to avoid so that you do not risk your intellectual property rights.

• How questions in one subject area (legal, marketing, prototyping) can help you better understand your answers in other areas.  

• Learning what questions must be answered before the “next step” (i.e. Avoid putting the cart before the horse.) 

• How to provide evidence that there is actual customer demand for the product

Kriston Sellier, Founder and President of id8, leads a group of award-winning professionals committed to developing branded solutions based on research and evidence-based analysis. Kriston shares her experiences within the metro-Atlanta community, both professionally and at the University level, helping audiences better understand how to leverage market intelligence into vibrant, influential creative solutions. www.id8agency.com | ks@id8agency.com

Russ Dunlap is a partner in Taylor English’s Intellectual Property Department, where he assists in patent, trademark, and copyright preparation, prosecution, and litigation. Mr. Dunlap has drafted and prosecuted numerous patent applications in a wide range of technologies in the mechanical arts, especially in the manufacturing industry. His expertise includes reviewing his clients’ products and processes to provide advice on best strategies for protecting their intellectual property through a combination of patentability and noninfringement searches, utility and/or design patents, trade secrets, copyrights, trademarks, and licensing. https://www.taylorenglish.com/person/russell-b-dunlap | rdunlap@taylorenglish.com

 Kevin Roman

Kevin Roman, Design and Technology Lead at PaliProto 3D Printing and Scanning, applies a wide array of CAD/Polygonal design and 3D printing/scanning methodologies to solve unique client problems. Kevin routinely leads projects that take ideas from napkin sketch to prototype and into production while providing consultation, feedback, and guidance along each step. Leveraging solid industry knowledge, connections, and experience, he maps out tailored additive manufacturing solutions for B2B and B2C clients. www.paliproto.com | kevin@paliproto.com 

Who should attend:

• Business leaders (and emerging business leaders) 
• Manufacturing Professionals
• 
  
  All are welcome to attend to gain valuable insights and to participate in a live interaction with the opportunity to engage in a question-and-answer session with experts in this field.

Agenda:

• 11:30 a.m. - 12:00 p.m. – Registration and networking
• 12:00 p.m. -   1:00 p.m. - Panel Discussion
• 1:00  p.m.  -   1:30 p.m.   Q & A
• 1:30  p.m.  -   2:00 p.m. - Bonus networking

• Lunch: Opens at 11:45 a.m.